What makes you think they would HAVE to start paying for new content? They could create a 2-hour weeknight block by running classic episodes of Bleach, InuYasha, FMA Original, and Ghost In The Shell, kinda like the quintessential 2005-2006-era lineup! They have the rights to those and could air them on a channel they own, no fuss, no muss...
...or could they? It could be that they would have to pay the companies for additional rights to start airing those shows on a different channel after all. But if not, it really doesn't make THAT little sense to me...
...HOWEVER, It would be irresponsible under the current construct of Boomerang, so Boomerang would have to take on a second identity during the nighttime hours, or rather yield its time to a second [adult swim] channel. And I can't think of a better thing to call this channel than just "[adult swim two]." It continues the decreasing-length name asthetic of [adult swim] (5 letters, 4 letters, 3 letters). It would run during times that [adult swim] ratings are strong enough that it could warrant expansion to a 2nd channel, in other words, 10 PM-6 AM Monday-Friday only.
From 10 PM-12 AM it would be 2 hours of Adult Swim originals that have been relegated to DVR theater and rarely show up even there, including such classics as Harvey Birdman, Sealab 2021, Brak, and Space Ghost Coast to Coast. Those 4 shows would likely be featured in 30-minute blocks, and would fit in with the current climate of Boomerang, just geared toward both an older audience and those who were too young to see them the first time around. Then, at Midnight, TOM would bring the Absolution over for a 2-hour block of Toonami, under a slightly different name. Either "Twonami" or "Toonami 2". This would feature Bleach, InuYasha, FMA, and Gits from the beginning 5 nights a week, and of COURSE include both Toonami bumpers and plenty of commercials for big TOONAMI premieres on Saturday. Then 2-4 AM would repeat the [as] comedy classics and 4-6 AM would repeat the Toonami 2 block.
Why Space Ghost Coast to Coast being the lead-in to Toonami 2? Because it brings the talk show comedy aesthetic better than that loser Eric Andre ever could, and it technically takes place in the Toonami universe. Or is it that Toonami takes place in the Space Ghost universe? I guess either is correct. Anyway, to bring a Toonami block to Boomerang, such a change would be neccessary, because, if you'll recall, [adult swim] owns Toonami, not Cartoon Network. And Saturday and Sunday nights Boomerang would just stay "Boomerang" because [as] needs all the views they can get on their own channel because it's been struggling a lot lately.
The moment you've been waiting on for almost 5 years is almost here: One Piece returns to TOONAMI on This Saturday Night, 05.18.2013, at 1 AM! But first, the new, improved TOONAMI rolls on with Bleach Episode 298 at midnight, and then after that, it's Naruto uncut Episode 26 "Tenth Question: All Or Nothing!" at 12:30. Then, it's the long-awaited return of One Piece at 1 with Episode 207 "Great Adventure at Long Ring Long Island!" and Soul Eater follows that at 1:30 with Episode 13 "Man With The Magic Eye - Soul & Maka's Diverging Wavelength?quot; Next is IGPX Episode 4 "Ghost" and Eureka 7 follows that at 2:30 with Episode 38 "Date of Birth." ThunderCats takes up its new home at 3 with Episode 6 "Journey to the Tower of Omens", then Sym-Bionic Titan keeps the castle theme going at 3:30 with Episode 11 "Fortress of Deception!" FMA: Brotherhood kicks off Season 2 conclusion with an "Interlude Party" in Episode 27 at 4 AM, and Cowboy Bebop does the "Gateway Shuffle" with Episode 4 at 4:30. Finally a full hour of premiere uncut InuYasha kicks off Season 3: Episode 55 "Stone Flower and Shippo's First Love " and Episode 56 "Temptress In The Mist!"
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